STRATEGY / PRE-LAUNCH

~/revuity/group / OWNERSHIP MODEL

THREE ROUTES TO OWNERSHIP.

Each route has its own evidence gates, and each is meant to end in documented ownership of a business that can run without its owner.

BUILDACQUIREPARTNEROPERATE
01 // BUILD

Build new companies.
Validate before scaling.

We intend to start ventures where software can lower the cost of delivering a service customers already pay for. Each would begin with a small commercial test, and a product gets built only after a paid pilot or signed buyer intent.

$5Killustrative maximum validation budget
30Dproposed evidence-of-demand window
  • Proven customer need
  • Repeatable revenue mechanics
  • High potential contribution margin
  • Clear operational controls
  • Written kill criteria
02 // ACQUIRE

Real cash flow first.
Engineer a better operating model.

We look for understandable businesses with verifiable earnings and work that runs on too many manual steps. A purchase has to make sense on today's earnings, before any automation savings or growth are counted.

BASEunderwrite existing earnings
100Dproposed stabilization and redesign plan
  • Quality of earnings diligence
  • Customer concentration review
  • Cash conversion and working capital
  • Key-person dependence
  • Debt and operating contingency
03 // PARTNER

Transform for equity.
Earned through milestones.

Some founders have customers and demand but an operation that cannot keep up. We intend to contribute an agreed scope of systems work and oversight, recover direct costs in cash, and earn negotiated equity only as milestones are met.

VESTproposed: equity linked to milestones
CASHdirect costs recovered in cash first
  • Defined equity instrument
  • Measurable operating milestones
  • Data and systems access
  • Governance rights and reporting
  • Exit, dilution, and buyback terms

// OWNERSHIP DISCIPLINE

Every opportunity
earns its place.

Commercial reality comes before automation potential. Every decision gets a written memo, a named owner, a downside case and an approval gate that can be measured.

01

Market

Real buyers, durable demand and evidence of willingness to pay.

02

Economics

Unit margins, cash needs and how long the downside can be funded.

03

Autonomy

Repeatable work handled by software, with a person accountable for every outcome.

04

Risk

Regulation, data rights, execution failures and downside limits.

Good systems make a business
easier to own and easier to keep.

See the operating layer